GDPR - EU general data protection regulation / DSGVO - EU data protection regulation

Privacy Policy

The person responsible for data processing is:
Uli Meyer/ Tatjana Reimann
Bergfriedstrasse 22
10969 Berlin

Email: studio@kolor.de

We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.

1. Access data and hosting

You can visit our website without providing any personal information. Each time you access a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our offering. This serves to safeguard our legitimate interests in the correct presentation of our offering, which prevail within the framework of a balancing of interests, in accordance with Art. 6 (1) (f) GDPR. All access data will be deleted no later than seven days after your visit to the site.

Content Delivery Network

To shorten loading times, we use a so-called content delivery network ("CDN") for some of our offers. With this service, content, e.g. large media files, is delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the service provider's servers. Our service providers work for us as part of order processing. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

2. Data processing for contract processing and contact

2.1 Data processing for contract execution

For the purpose of contract processing (including inquiries regarding and processing of any existing warranty and performance claims, as well as any statutory update obligations) in accordance with Art. 6 (1) (b) GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we absolutely need the data to process the contract, and without it we cannot ship the order. The data collected is evident from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment, and shipping processing, can be found in the following sections of this privacy policy. After the contract has been fully processed, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) (c) GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this policy.

2.2 Customer account

If you have given your consent to this in accordance with Art. 6 (1) (a) GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and to store your data for future orders on our website. You can delete your customer account at any time and this can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in your customer account. After your customer account has been deleted, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this policy.

2.3 Contact

As part of customer communication, we collect personal data in order to process your inquiries in accordance with Art. 6 (1) (b) GDPR if you voluntarily provide it to us when contacting us (e.g. via contact form or email). Mandatory fields are marked as such, as in these cases we absolutely need the data to process your contact. The data collected can be seen from the respective input forms. Once your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

3. Data processing for the purpose of shipping

In order to fulfil the contract in accordance with Art. 6 (1) (b) GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

4. Data processing for payment processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we will pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of a contract processing agreement, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves the purpose of fulfilling the contract in accordance with Art. 6 (1) (b) GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g., on their own website or via a technical integration in the ordering process. The privacy policy of the respective payment service provider applies in this respect.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes

If necessary, we will provide our service providers with additional data, which they will use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g., invoicing, processing disputed payments, accounting support). Pursuant to Art. 6 (1) (f) GDPR, this serves to safeguard our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail within the framework of a balancing of interests.

5. Advertising by email

5.1 E-mail newsletter with registration, newsletter tracking with separate consent

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 (1) (a) GDPR. You can unsubscribe from the newsletter at any time by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

If you have also given us your consent in accordance with Art. 6 (1) (a) GDPR to analyze our newsletter, we will also analyze your use of our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns (“newsletter tracking”).

For this evaluation, the emails sent contain single-pixel technologies (e.g., so-called web beacons, tracking pixels) stored on our website. For the evaluation, we link, in particular, the following "newsletter data"

• the page from which the page was requested (so-called referrer URL),
• the date and time of the call,
• the description of the type of web browser used,
• the IP address of the requesting computer,
• the email address,
• the date and time of registration and confirmation

and single-pixel technologies with your email address or IP address and, if applicable, a unique ID. Links contained in the newsletter may also contain this ID.

You can unsubscribe from newsletter tracking at any time by sending a message to the contact option described or via a link provided for this purpose in the newsletter.

The information will be stored as long as you are subscribed to the newsletter.

5.2 Newsletter distribution

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our collaboration with them, please contact us using the contact options described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: United Kingdom.

Our service providers are located and/or use servers in the following countries: USA, Australia. There is no adequacy decision from the European Commission for this country/these countries. Our cooperation with them is based on these guarantees: European Commission Standard Data Protection Clauses.

Our service providers are located and/or use servers in the USA. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on the European Commission's standard data protection clauses.

6. Cookies and other technologies

General information

To make visiting our website more attractive and enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser the next time you visit (persistent cookies).

Protection of privacy on end devices
When you use our online services, we use technologies that are strictly necessary to provide the telemedia service you have expressly requested. Storing information on your device or accessing information already stored on your device does not require your consent.

For functions that are not absolutely necessary, the storage of information on your device or access to information already stored on your device requires your consent. Please note that if you do not grant your consent, parts of the website may not be fully usable. Your consent, if granted, will remain in effect until you adjust or reset the relevant settings on your device.

Any downstream data processing through cookies and other technologies
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g., the shopping cart function). These technologies collect and process IP addresses, the time of visits, device and browser information, as well as information about your use of our website (e.g., information about the contents of your shopping cart). Within the framework of a balancing of interests, this serves the overriding legitimate interest in an optimized presentation of our offering in accordance with Art. 6 (1) (f) GDPR.

We also use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data), as well as for web analytics and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.

7. Use of cookies and other technologies

If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose no longer applies and we no longer use the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your options for revoking your consent can be found in the "Cookies and other technologies" section. Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

7.1 Use of Google services

We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) shown below. The information automatically collected by Google technologies about your use of our website is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google’s servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google’s privacy policy .

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website). This data is used to create user profiles using pseudonyms. Cookies may be used for this purpose. Your IP address will not be merged with other Google data. Data processing is based on a contract processing agreement with Google.

To optimize the marketing of our website, we have activated the data sharing settings for "Google Products and Services." This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between the controllers. We have no influence on subsequent data processing by Google.

We also use the Google Analytics extension function Google Optimize to create and conduct tests.

For the purpose of optimizing the marketing of our website, we use the so-called user ID function . This function allows us to assign a unique, permanent ID to your interaction data from one or more sessions on our online presence, thus analyzing your user behavior across devices and sessions.

For web analysis, the Google Analytics extension Google Signals enables so-called "cross-device tracking." If your internet-enabled devices are linked to your Google Account and you have activated the "personalized advertising" setting in your Google Account, Google can create reports on your usage behavior (especially cross-device user numbers), even if you change your device. We do not process personal data in this regard; we only receive statistics compiled based on Google Signals.

For web analysis and advertising purposes, the Google Analytics extension uses the so-called DoubleClick cookie to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website activity.

Google AdSense

Our website markets space for third-party advertisements through Google AdSense. These ads will be displayed to you at various locations on this website. The so-called DoubleClick cookie enables the display of interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and automatically assigning a pseudonymous user ID, which is used to determine interests based on visits to this and other websites.

Google Ads

For advertising purposes in Google search results and on third-party websites, a Google Remarketing Cookie is set when you visit our website. This cookie automatically collects and processes data (IP address, time of visit, device and browser information, and information about your use of our website) and uses a pseudonymous cookie ID to enable interest-based advertising based on the pages you visit. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have accessed our website via a Google Ads advertisement. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected. From this data, user profiles are created using pseudonyms.

Google Maps

To visually display geographical information, Google Maps collects data about your use of the Maps features, in particular your IP address and location data, transmits it to Google, and then processes it. We have no influence on this subsequent data processing.

Google reCAPTCHA

To protect against misuse of our web forms and spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and uses JavaScript and cookies to analyze your use of our website. In addition, other cookies stored in your browser by Google services are evaluated. No personal data is read or saved from the input fields of the respective form.

Google Fonts

To ensure consistent presentation of content on our website, the "Google Fonts" script code collects data (IP address, time of visit, device and browser information), transmits it to Google, and then processes it. We have no influence on this subsequent data processing.

Google Tag Manager

Google Tag Manager allows us to manage various codes and services on our website. When implementing individual tags, Google may also process personal data (e.g., IP address, online identifiers (including cookies)). Data processing is based on a contract processing agreement with Google.

By using the Google Tag Manager, various services/technologies can be integrated.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation will remain in place for all affected tracking tags that are integrated by the Google Tag Manager.

YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.

7.2 Use of Facebook services

Use of Facebook Pixel

We use the Facebook Pixel as part of the technologies described below from Meta Platforms Ireland Ltd. , 4 Grand Canal Square, Dublin 2, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). With the Facebook Pixel, data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) is automatically collected and stored. User profiles are then created using pseudonyms. In the context of the so-called extended data comparison, information that can be used to identify individuals (e.g. names, email addresses and telephone numbers) is also collected and stored in hashed form for comparison purposes. When you visit our website, the Facebook Pixel automatically sets a cookie that uses a pseudonymous cookie ID to automatically recognize your browser when you visit other websites. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, particularly personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is generally transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. If the data transfer to the USA falls under our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in the Facebook (by Meta) privacy policy.

Facebook Analytics

As part of the Facebook Business Tools, the data collected with the Facebook Pixel about your use of our website is used to create statistics about visitor activity on our website. This data processing is based on a contract processing agreement with Facebook (by Meta). Your analysis serves to optimally present and market our website.

Facebook Ads (Ads Manager)

We advertise this website on Facebook (by Meta) and other platforms using Facebook Ads. We determine the parameters of each advertising campaign. Facebook (by Meta) is responsible for the precise implementation, in particular the decision on how to place ads for individual users. Unless otherwise stated for the individual technologies, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. This does not include subsequent data processing by Meta Platforms Ireland.

Based on the statistics on visitor activities on our website created via Facebook Pixel, we operate group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group. Within the scope of the extended data comparison (see above) that takes place to determine the respective target group, Facebook (by Meta) acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing .

We use Facebook Pixel Conversions to measure your subsequent usage behavior for web analysis and event tracking if you have accessed our website via a Facebook Ads advertisement. Data processing is based on a contract processing agreement with Facebook (by Meta).

7.3 Other providers of web analysis and online marketing services

Use of Hotjar for web analysis

For the purpose of website analysis, technologies from Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar") are used to automatically collect and store data (IP address, time of visit, device and browser information, and information about your use of our website). From this data, user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized user profiles will not be merged with personal data about the bearer of the pseudonym without separate, express consent. Hotjar acts on our behalf.

Use of Vimeo Video Plugin to integrate third-party content

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin from Vimeo LLC, 555 West 18th Street, New York 10011, USA (“Vimeo”), transmitted to Vimeo and then processed by Vimeo. The data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Your IP address is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence on or access to data processing by Vimeo, including the settings and results of Google Analytics. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

8. Social Media

8.1 Social plugins from Facebook (by Meta), Twitter, Instagram (by Meta), Pinterest, Whatsapp

Our website uses social buttons from social networks. These are simply embedded in the page as HTML links, so no connection is established with the servers of the respective provider when you visit our website. Clicking on one of the buttons opens the website of the respective social network in a new browser window. There you can, for example, click the Like or Share button.

8.2 Our online presence on Facebook (by Meta), Twitter, Instagram (by Meta), YouTube, LinkedIn

If you have given your consent to this in accordance with Art. 6 (1) (a) GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and setting options to protect your privacy, can be found in the data protection information of the providers linked below. If you still need help in this regard, you can contact us.

Facebook (by Meta) is an offering from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing when you visit a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be foundhere .

Twitter is a service provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transferred to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Instagram (by Meta) is an offering from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing when you visit an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be foundhere .

YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

9. Contact options and your rights

9.1 Your rights

As a data subject, you have the following rights:

• pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
• pursuant to Art. 16 GDPR, you have the right to immediately request the rectification of inaccurate or incomplete personal data stored by us;
• According to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
  • to exercise the right to freedom of expression and information;
  • to fulfill a legal obligation;
  • for reasons of public interest or
  • is necessary to assert, exercise or defend legal claims;
• According to Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
  • you dispute the accuracy of the data;
  • the processing is unlawful but you oppose its erasure;
  • we no longer need the data, but you need it to assert, exercise or defend legal claims or
  • You have objected to the processing pursuant to Art. 21 GDPR;
• pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
• Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.

Right of objection If we process personal data as described above to protect our legitimate interests, which override ours in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation. After exercising your right of objection, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

9.2 Contact options

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our legal notice.

Privacy Policy created with the Trusted Shops Legal copywriter